red velvet cake with cream cheese frosting and fresh berries on a white plate by a window overlooking a busy sydney street

Red Velvet Cake: Trend or Timeless?

Red velvet cake has long captivated dessert lovers with its striking crimson hue, velvety crumb, and signature cream cheese frosting.


But is it just a fashionable indulgence or a true classic? In this article, we explore its origins, why it has remained in demand, and what makes it a favourite for Sydney celebrations.


Whether you’re a lifelong fan or trying it for the first time, red velvet has a story worth savouring.

The Origins of Red Velvet Cake

Long before Instagram-worthy desserts existed, red velvet cake was winning hearts. It emerged in the early 20th century, with some crediting its rise to American bakeries and the famous Waldorf-Astoria Hotel.


The “velvet” referred to its fine, soft crumb, a texture achieved by combining cocoa powder, buttermilk, and vinegar. Over time, its distinctive red colour became more pronounced with the addition of food colouring. Thus, transforming it from a simple cocoa cake into a visual icon.


What Makes Red Velvet Cake Unique?


A Distinct Flavour Profile

Red velvet isn’t just “chocolate cake dyed red.” The cocoa is subtle, balanced by tangy buttermilk and cream cheese frosting. The result is a flavour that’s both indulgent and refreshing. It's rich, but it does not overpower the other flavours present in the cake.


Striking Visual Appeal

Its deep red layers, contrasted with snowy white frosting, make red velvet a showstopper on any dessert table. This aesthetic charm is one reason it’s a top choice for weddings, birthdays, and special events in Sydney.


A Versatile Celebration Cake

Red velvet adapts beautifully to different formats, be it layer cakes, cupcakes, or even cake jars. Whether dressed up with elegant florals or kept simple, it feels at home in both casual and formal settings.


Why Red Velvet Cake Remains Popular in Sydney


Cultural and Social Media Influence

Social media’s love for photogenic desserts has helped red velvet stay in the spotlight. Sydney’s vibrant café and cake culture has embraced it as a regular menu staple.


Nostalgia Meets Modern Flair

For some, red velvet evokes memories of family gatherings. For others, it’s a stylish choice for modern celebrations. This balance of tradition and trend keeps it relevant across generations.


How to Enjoy Red Velvet Cake at Its Best


Pairing Ideas

A slice pairs beautifully with:

  • coffee
  • black tea
  • a glass of cold milk


Tip: If you're looking for something more indulgent, try it with a vanilla milkshake or a dessert wine.


Serving Suggestions

Serve red velvet slightly chilled for a firmer texture, or at room temperature for a softer, melt-in-the-mouth experience. Add fresh berries or edible flowers for a seasonal touch.


The Timeless Charm of Red Velvet

Red velvet cake may have enjoyed trend-driven surges in popularity, but its enduring presence proves it’s more than a passing phase. It’s a dessert that bridges the gap between tradition and modern indulgence, offering both visual beauty and a distinctive taste experience.


For Sydneysiders, it’s not about whether red velvet is “in style”. Rather, it’s about the joy it brings to every occasion, from intimate gatherings to grand celebrations.



If you’re inspired to enjoy a slice of red velvet, Sydney’s cake scene offers plenty of fresh, beautifully made options. Profiterole Patisserie creates red velvet cakes that stay true to tradition while embracing modern flair that's perfect for your next celebration. Explore our Shop All Cakes page and find your perfect match.

Written by Jason Yacoub from Profiterole Patisserie
Date written: 11/08/2025

FAQs

  • What makes red velvet cake different from chocolate cake?

    While both share cocoa in their base, red velvet is lighter in chocolate flavour and brings a subtle tang thanks to buttermilk and vinegar. 


    Paired with luscious cream cheese frosting, it creates a flavour profile that’s smooth, slightly tart, and wonderfully unique, which is perfect for those who find traditional chocolate cake a bit too rich.


  • Is red velvet cake just food colouring?

    Definitely not. The iconic red hue is part of its charm, but the magic lies in the combination of mild cocoa, tender crumb, and the slight tang that balances sweetness. 


    Food colouring simply enhances the visual appeal. Thus, colouring a chocolate cake red does not make it red velvet as there are unique ingredients that go into a real red velvet cakes.

  • Where can I get red velvet cake delivered in Sydney?

    You can get your red velvet cake delivered anywhere in Sydney when you order from Profiterole Patisserie.


    Just order your red velvet cake from our website before our 5pm cutoff and we will have it delivered, freshly made, on the next day.


  • What occasions is red velvet cake best for?

    Its vibrant colour and elegant layers make red velvet a true showstopper.


    It can be a great centrepiece for various occasions such as weddings, anniversaries, birthdays, Valentine's day, etc. It's that flexible!


    But even if there's no special occasion, you can still indulge in a slice of a freshly made red velvet cake.


  • How should I store leftover red velvet cake?

    Firstly, make sure that your red velvet cake is in an airtight container if you plan to store it. 


    You can keep yready to eatour red velvet cake in the freezer if you plan to keep it for long; or you can simply put it in the fridge to keep it fresh and ready-to-eat for up to 4 days. 


    For the best eating experience, bring slices to room temperature before serving.